Hello! I’m Alicent, or Ali, as everyone calls me. After having had a taste of the wonderful things that Australia has to offer whilst studying for my degree in Canberra, I decided to move to Sydney from Singapore. I’ve been living in Sydney for 15 years now, and fell so much in love with the country that I’ve started a little family of my own right here. I’m now proud mama to two little ladies, Madelien, 2 and Lily, 5, and am blissfully married to my bestie and ‘Flying Dutchman’, Maarten.
Tell me a bit about what you were doing before you got in contact with Business Jump?
I’ve been in marketing, working in multinational and local boutique ad agencies since I graduated from uni in 2002, so that makes it 16 years in marketing! I’ve never worked in another industry or environment unless that telemarketing gig back in high school for extra pocket money counted for anything. My husband and I co-owned a boutique marketing agency for 5 years before we sold it in April last year, and that marked the beginning of a new journey for me with Business Jump.